Digital Online Marketing Ideas

DMA warns email marketers to focus on deliverability

30-04-2010 - The DMA Email Marketing Council is urging marketers to follow recommendations outlined in a new white paper, published today, in order to maintain the effectiveness of email marketing as a key revenue generator. read more...

Facebook rated ‘12’ in new UK film-style age classifications

30-04-2010 - Tibboh, a new internet service provider, has launched in the UK with film-style age ratings to protect youngsters from inappropriate content. read more...

Support for online voting soars ahead of UK Election

30-04-2010 - More than two in five of British internet users say e-voting would make them more likely to back a candidate at next week’s General Election, double the support for it in 2005, according to new research. read more...

Top online sectors in France Vs. UK

30-04-2010 - Sites ranked by market share of visits for the week ending 30th Jan 10 read more...

Channel 4 News revamps site

30-04-2010 - Channel 4 News is redeveloping its website to provide content that better reflects its daily flagship bulletin. read more...

New poll: Which party gets your digital vote?

30-04-2010 - With the UK General Election just a week away, which party has the best policies to boost the UK digital economy? Vote here! read more...

Largest internet sites: France

30-04-2010 - Sites ranked by visits for the week ending 30th Jan 10 read more...

we7 break-even ‘proves ad-funded music can work’

30-04-2010 - UK music streaming service we7 has seen its first month where all of its on-demand music played in the UK was paid for in full from advertising that was displayed or broadcast. read more...

Yahoo to stream premier league highlights next season

30-04-2010 - Yahoo has won the exclusive UK online highlights rights for the English Premier League from 2010 to 2013, taking over the mantle from Virgin Media. read more...

New business broadband price comparison site goes live

29-04-2010 - Broadbandchoices.co.uk, a new comparison site for online business broadband and phone service, has launched. read more...

News round-up: 28th April 2010

Google Earth integrated into Google Maps

29-04-2010 - Google has integrated its Google Earth 3D mapping tool into its Maps service, as the search giant further expands its location-based technology. read more...

EU begins web push to promote services to UK Citizens

29-04-2010 - EU is working with media agency Cyber-Duck to launch a new website What’s In It For Me, aimed at providing objective information about the benefits to UK citizens of EU membership. read more...

Spotify pushes music sharing tools with site revamp

29-04-2010 - Spotify has made a number of changes to its free and paid-for music streaming services, promoting the concept of sharing music playlists with friends. read more...

Fifth of a million Facebook users watched second leaders’ debate

29-04-2010 - More than 220,000 people logged in to Facebook last Thursday to watch the second leaders’ debate. read more...

Over half UK adults now shop online

28-04-2010 - The popularity of online shopping is continuing to grow rapidly, with the majority of the British population aged 15+ shopping online., according to new research. read more...

Downloads now account for one-fifth of music sales

28-04-2010 - Digital sales accounted for one-fifth of the overall total of music sales in 2009, according to new research. read more...

Research round-up: 27th April 2010

Internet audience: UK

28-04-2010 - Time per person for top 10 parent companies, UK, Feb 10 read more...

UK mobile ad market grew 32% in 2009- worth £38m

28-04-2010 - Mobile ad spend beat expectations last year, with entertainment & media and telecoms brands being the biggest mobile advertisers, according to new research. read more...

Debate shifts party leaders’ reputations on social media

28-04-2010 - Last week’s debate saw the reputation of Gordon Brown rise significantly, while David Cameron remained static, according to analysis by social media firm Yomego. read more...

Google Nexus One goes on sale in UK with Vodafone

28-04-2010 - Vodafone UK has become the first European operator to sell Nexus One, Google’s first smartphone handset, with contract prices starting from £25 a month. read more...

Google replaces GAP with new ‘AdWords Certification Program’

28-04-2010 - Google has launched a new directory to help advertisers and agencies seek out search agencies approved by the search giant. read more...

Report: Are virtual holidays going to replace real ones?

27-04-2010 - A generation of ‘Go-Nowhere Gamers’ could turn their back on out-of-home leisure in favour of gaming, social networking, and ‘always on’ media unless the travel industry responds to their needs, says a report commissioned by lastminute.com. read more...

Guest comment: The socialised way to win the election

27-04-2010 - With the TV leadership debates dramatically changing the shape of the UK election campaign, what role has the web got to play? Paul Bates, UK MD at StrongMail Systems, looks at the opportunities and pitfalls that social media can present to political part read more...

Internet Audience: Switzerland

27-04-2010 - Time per person for top 10 parent companies, Swizerland, Jan 10 read more...

Consumer internet behaviour: Switzerland

27-04-2010 - Monthly internet use: key indicators for Swiss web users, Jan 10 read more...

Train test reveals T-Mobile as best mobile broadband on the move

27-04-2010 - T-Mobile has come first in road trip test of UK's six biggest mobile phone operators. read more...

Digital minds: 60 seconds with Yahoo’s Pierre Naggar

27-04-2010 - Former managing director of 24/7 Real Media Pierre Naggar now leads Yahoo!’s direct response operations in the UK. In this interview, he talks to Danny Meadows-Klue about how far we’ve come since the dotcom bubble burst, why ‘last click wins’ met read more...

Amazon profits soar 68% on strong international sales

27-04-2010 - Amazon has signaled a recovery in online consumer spending with an excellent quarter that saw profits rise 68 per cent. read more...

TV leader debate: Tories win web traffic war after round two

24-04-2010 - The Conservative party gained the most homepage visits after the second leadership debate last night, according to new research. read more...

Half of mobile users to pay via phone by 2014- report

24-04-2010 - Nearly half of all mobile phone users worldwide will pay by mobile for digital and physical goods by 2014, representing growth of nearly a billion users compared to 2010, according to new research. read more...

IAB and AOP team up to establish online survey standards

24-04-2010 - The Internet Advertising Bureau (IAB) and the Association of Online Publishers (AOP) have released guidelines to further encourage best practice in online advertising effectiveness research. read more...

TV leader debate: Clegg wins over Facebook users in second round

24-04-2010 - Nick Clegg has been voted the winner of last night’s leadership debate, according to an online poll of Facebook users. read more...

MoneySavingExpert and Mumsnet unite to get financial education back on curriculum

24-04-2010 - ‘Consumer revenge’ website MoneySavingExpert.com and parenting site Mumsnet have joined forces in an attempt to get financial education back on the curriculum after it was taken off the 'Children, Schools & Families Bill'. read more...

Reuters.co.uk relaunches: Mainstream consumer focus

24-04-2010 - Today’s relaunch of Reuters.co.uk marks a clear shift into mainstream consumer-facing publishing and the promotion of a consumer facing brand. For the news network that supports tens of thousands of media titles, this clear expansion signals a broadenin read more...

Bluetooth updates software with better battery life for mobiles

24-04-2010 - The Bluetooth Special Interest Group (SIG) unveiled more information about its forthcoming Bluetooth Core Specification Version 4.0, with the hallmark feature of low energy technology. read more...

Digital minds: 60 seconds with Reuters’ Tim Faircliff

24-04-2010 - Reuters is the grandfather in the news business. For over 150 years its correspondents have fed media and markets with the essential raw news and data. Over 2500 reporters (and many more stringers and freelancers) ensure whatever happens and whenever it h read more...

Guest comment: How to curb employee absence during the World Cup

24-04-2010 - With the World cup kicking off in less than 2 months, how will UK firms cope with big matches scheduled for office hours? Robert May, Managing Director at IT solutions consultancy ramsac, offers a guide for how small businesses can keep their eye on the b read more...

Online ad report: Google still the search leader, but Facebook and others growing

23-04-2010 - Online advertising is starting to grow after a slight decline last year, and new types of Internet advertising are developing. Web research firm Point Topic looks at a range of results and reports to give us an indication of the state of the online advert read more...

Yahoo! buys Me.Me domain to boost Twitter rival

23-04-2010 - Yahoo! has acquired the Me.Me domain name to enhance the brand of its social networking site, meme.yahoo.com, which allows users to connect and share their common interests. read more...

Most Brits find online banner ads "boring"

23-04-2010 - Nearly three quarters (74%) of UK Internet users describe current online banner advertising as “boring” when presented with a list of options, according to new research. read more...

Yahoo posts first revenue growth in 18 months

23-04-2010 - Yahoo has reaped the benefits of Microsoft web search deal, posting its best quarterly performance since hiring Carol Bartz as chief executive to engineer a turnaround. read more...

Labour site lags behind in usability ahead of election

23-04-2010 - The Liberal Democrats offer voters the most usable website of all political parties that currently hold a seat in the House of Commons, whilst the Labour party’s website languishes in joint fifth place despite this year’s election being hailed as the read more...

Guest comment: Email marketing- Giving consumers the power to choose

23-04-2010 - How can email marketers ensure their messages reach consumers in the right manner? Luke Griffiths at e-Dialog International looks at the latest market research, revealing just how much consumer attitudes have changed in the past year. read more...

Scholastic creates virtual world for Horrible Histories books

23-04-2010 - Scholastic Children’s Books has partnered with social-media company Yomego to launch a Horrible Histories virtual world for children next year. read more...

Brits becoming a nation of mobile map users

23-04-2010 - There has been a 68 percent increase in the use of mobile mapping and direction services across Europe in the last year, with the UK leading the way, according to new research. read more...

Bible app a surprise hit with 398,000 downloads in 3 weeks

23-04-2010 - Mobile app store GetJar has said it’s new Bible app ‘Bible YouVersion’ which launched on the site only last month, has already been downloaded 398,000 times. read more...

Tweetlection adds new tools to election tracker

23-04-2010 - Tweetlection.co.uk has been updated to let users filter results and track election trends on Twitter. read more...

Facebook shuts Lite site after just 7 months

22-04-2010 - Social network Facebook has shut down its Lite site after running for just seven months. read more...

Google updates local tools with photos inside businesses

22-04-2010 - Google is changing the name of its Local Business Center to Google Places adding new tools to help connect consumers with local shops, including photos of the interiors of buildings. read more...

Email marketing tool Clang expands to UK

22-04-2010 - CRM-based digital marketing tool, Clang, has been launched in the UK, billed as providing clients with a customer-centric approach to email marketing. read more...

Guest comment: So bad it’s good- using negative customer experiences to boost loyalty

22-04-2010 - With the market pressures of the last two years, almost all retailers have had to shift their focus from new customers, to maximising sales with their core customer base. With this increased focus and attention however, there comes the issue of what to do read more...

Thomson Reuters debuts financial data network for businesses

21-04-2010 - Thomson Reuters has launched a global, high-speed network for financial firms to access real-time data as well as share information with each other directly. read more...

High street shoppers ‘taxed’ for not buying online

21-04-2010 - Shoppers are being hit by a “high street tax”, paying up to 70 per cent more for goods bought in store rather than online, according new research. read more...

New chief product officer at Yahoo

21-04-2010 - Yahoo has named former Microsoft executive Blake Irving as chief product officer, replacing Ari Balogh, who is leaving June 3 for personal reasons. read more...

Google hires 800 following ‘strongest growth in 18 months’

21-04-2010 - Google has seen its revenues rise 23% to $5.06 billion in the first quarter of this year, hiring some 800 new employees in the process. read more...

BT uses social media to promote new superfast broadband network ‘Infinity’

21-04-2010 - BT has launched BT Infinity, its new superfast broadband service from BT, using a combination of digital marketing and social media. read more...

UK search sector bounces back with 21% growth

20-04-2010 - In the first quarter of 2010, the UK Search Engine Marketing (SEM) industry posted solid year on year (YoY) growth of 21%, according to new research. read more...

Pepsi teams up with Microsoft for ‘Football Hero’ game campaign

20-04-2010 - PepsiCo International is launching an integrated digital advertising campaign to mark this year’s summer of football on Microsoft sites, including the MSN portal and Windows Live Messenger. read more...

Superfast broadband ‘will encourage illegal downloading’- survey

20-04-2010 - Building up next generation networks has been a key battleground for the Labour Government and the Conservatives in the run up to the election so far, but a new survey from moneysupermarket.com reveals the advent of superfast broadband may have some unwan read more...

Popular Army blog expands with new project to help military families keep in touch

20-04-2010 - Olive Net, the company behind the popular Army Rumour Service (ARRSE) website, has launched a new project; the PatchPedia. PatchPedia works as a tool to help military families deal with the upheavals of service life. read more...

LinkedIn debuts Italian business network

18-04-2010 - LinkedIn has launched a new version of its site in the Italian language, as the business-based social network looks to expand its international reach. read more...

Most Brits now using web to find best car deals

18-04-2010 - More than two thirds (70%) of shoppers now use both the internet and mobile web before deciding what vehicle to purchase, according to new research. read more...

Social networkers earn cash for Domino’s Pizza ads on profiles

18-04-2010 - Domino’s Pizza has partnered with Affiliate Window to creat a widget that rewards Facebook, MySpace or bloggers with cash for running an ad for Domino’s on their profile. read more...

New poll: Digital Economy Act- Fair or farce? Vote here!

18-04-2010 - Netimperative’s latest reader poll looks at the Digital Economy Act. Just what effect will this new law have on piracy? Have your say by voting here. read more...

Top 20 websites: UK

17-04-2010 - Websites ranked by visits for the week ending 13th February 10 read more...

Top 10 social networking websites: UK

17-04-2010 - Sites ranked by visits for the week ending 13th Feb 10. read more...

eSpot ad network suspended fom IASH

17-04-2010 - The Internet Advertising Sales House council has confirmed that ad network eSpot has failed to complete and pass the most recent ABCe audit. read more...

News round-up: 16th April 2010

Technology ‘the great leveller’ for UK entrepreneurs

17-04-2010 - Entrepreneurialism is alive and well across Britain, with 85% of UK workers saying technology is making it easier to start or run a successful business from home, according to new research. read more...

Research round-up: 15th April 2010

ITV election debate: Facebook ‘dial test’ to show live reaction

16-04-2010 - With Britain’s first ever prime ministerial debate taking place tonight, Facebook’s 23 million UK users are being invited to participate in a mass “dial test” which will enable them rate the debates in real time and provide instant feedback on the read more...

Right to reply: Can Twitter become a trusted marketing channel?

16-04-2010 - In the wake Twitter’s first ever search ads, Nick Jones, MD at I Spy, gives his take on four key issues around the micro-blogging site’s first full-scale attempt at monetisation. read more...

Peacocks scoops Primark with new e-commerce site

16-04-2010 - read more...

Twitter launches first-ever search ads

15-04-2010 - Twitter has launched its much-anticipated ad program, as the micro-blogging platform looKs to turn its growing popularity into profit. read more...

Publishers demand openness in behavioural targeting

15-04-2010 - 62.5 percent of European online publishers believe that consumer acceptance of behavioural targeting will be encouraged if companies are open with them about using their data, and ensure they then provide targeted and relevant ads, according to new resear read more...

European broadband networks demand ad share from ‘bandwidth hog’ Google

15-04-2010 - Deutsche Telekom, France Telecom and Telefonica have called on Google to begin sharing ad revenues to compensate telcos for hosting the group’s bandwidth-hungry technology, including YouTube, on their broadband networks. read more...

New boss at Direct Marketing Council

15-04-2010 - Richard Gibson has been named as the newly-elected chair of the Direct Marketing Association’s (DMA) Email Marketing Council (EMC). read more...

Right to reply: New Google site speed criteria will improve user experience

15-04-2010 - Bob Dowson, director at website monitoring and load testing specialist, Site Confidence, an NCC Group company, comments on the news that Google has started ranking web pages by the speed with which they load. read more...

Most mobile users ‘interact with two screens at a time’

14-04-2010 - Most mobile users usually interact with two out of three screens, including TV and computers, at the same time, according to new research. read more...

Conservatives ‘lag election rivals on website performance’

14-04-2010 - The Conservative Party had the worst average website download speed of the UK’s leading political parties in March at 24.78 seconds, a response time dramatically higher than its election rivals, according to new research. read more...

Pizza Hut targets ‘pay day dinners’ with cash machine campaign

14-04-2010 - Pizza Hut is targeting consumers using the cash machine during the last week of each month, coinciding with pay day, as part of a 12 month campaign with atmAd digital out-of-home screens. read more...

Google adds site speed to SEO ranking factors

14-04-2010 - Google is to incorporate website speed as a factor in how it ranks websites in search results. read more...

St. John ambulance debuts first aid iPhone app

14-04-2010 - St John Ambulance has launched a first aid iPhone app that gives life saving advice that is digestible at pace and under pressure. read more...

Talk Talk will defy Digital Economy Act

13-04-2010 - As the Digital Economy Act is made into law, key industry players, including ISP Talk Talk, are beginning to voice their opposition to the acts sweeping powers over cutting off accused illegal file-sharers. read more...

Electoral commission uses Facebook to encourage young voters

13-04-2010 - The Electoral Commission will for the first time use Facebook to encourage more Brits to register to vote on May 6. read more...

Wikipedia voted best site of the noughties by Netimperative readers

13-04-2010 - Wikipedia has beaten YouTube, Facebook and Twitter to be voted the best website launched in the last decade, according to a poll of Netimperative readers. read more...

O2 tops UK broadband provider poll

13-04-2010 - Broadband consumers using comparison site Broadband Expert have named O2 as their favourite home broadband provider. read more...

Scholl launches first affiliate marketing campaign

13-04-2010 - Scholl is embarking on its first affiliate marketing campaign as it looks to reach new audiences online. read more...

Web users ‘under-exposed’ to airline campaigns

11-04-2010 - Airline brands reach sub-optimal frequency, showing that a large portion of users are under exposed to airline advertising online, according to new research. read more...

World Cup brands ‘failing to engage online through search’

11-04-2010 - With the World Cup just 2 months away, World Cup sponsors including Sony, Adidas, Coca-Cola are scoring a spectacular own goal online, according to new research. read more...

Right to reply: Paddington BT Exchange Failure- what was the impact?

11-04-2010 - Can we learn lessons from the flood at the BT Exchange in Paddington? In this right to reply article, Mitesh Patel at IT firm Fifosys, looks at why it pays to offer employees the option to work from home. read more...

Google snaps up online video startup Episodic

11-04-2010 - Google has bought Episodic, a San Francisco-based online video platform startup for an undisclosed sum. read more...

Text donations raise £3.4m for Sport Relief

10-04-2010 - Sport Relief 2010 has so far raised a ground breaking £31.6 million, with £3.4 million generated during this year’s campaign via £1, £5 and £10 mobile donations. read more...

Mobile social media more popular with men than women- survey

10-04-2010 - Nearly 2 million Orange customers use social networking on their handsets, with Men are 33% more likely to view social media on mobiles than women, according to a new poll. read more...

US firm buys London-based OTP Media

10-04-2010 - Ad technology firm Burst Media has bought UK-based ad network OTP Media (OTP) for an undisclosed sum. read more...

Digital Economy Bill: Broadband tax axed, illegal downloaders face lifetime web ban

10-04-2010 - The UK Government’s controversial broadband tax has been dropped, while illegal downloaders could soon be banned for life, as part of a new bill rushed through Parliament this week. read more...

Right to reply: What can you actually do with 100MB broadband?

10-04-2010 - Virgin Media has announced its plans to roll-out 100Mbps broadband to 12.6 million customers by 2011 – but what does this actually mean for the average consumer? Sebastien Lahtinen, co-founder of thinkbroadband.com explores what 100Mbps broadband (which read more...

Guest comment: The genius of the iPad is not what you can see, but what you can’t see

09-04-2010 - The iPad went on sale in the US last week, with a UK launch imminent, but just what is the tablet’s unique selling point? Tunde Cockshott at Amaze argues that the secret to the device’s success lies in its ‘invisible’ operating system. read more...

Top 5 search engines: UK

09-04-2010 - Engines ranked by search volume for the 4 weeks ending 6th Feb 10. read more...

PS3 loses out as Nintendo and Xbox lead console search wars

09-04-2010 - Totalling 16 million and accounting for 75% of online searches, gaming consoles & games were the most queried items when UK consumers went online in January to buy entertainment retail-related products, including CDs, DVDs and Blu-Ray DVDs. read more...

Top 10 overall search engines: UK

09-04-2010 - Engines ranked by visits for the week ending 13th Feb 10. read more...

Nokia to launch online music store in China

09-04-2010 - Nokia is to launch an online music store in China, as the mobile maker looks to expand its media services to emerging markets. read more...

Investment in UK entrepreneurship declines

08-04-2010 - Fewer people have started or invested in new businesses in the UK over the past four years, according to new research. read more...

Top 5 hosting companies by search rankings- research

08-04-2010 - One million searches were conducted online in the UK for web hosting-related services, reveals a new report by search technology firm Greenlight. read more...

Google sued over Buzz privacy breach claims

08-04-2010 - Google has been sued by an individual over claims its Buzz social- networking service violated the privacy rights of users of the company’s Gmail service. read more...

Steak co-founder steps down

08-04-2010 - Steak co-founder Julian Walker has left after five years at the digital agency, to pursue new interests. read more...

Revealed: The nation’s favourite mobile phones

07-04-2010 - To celebrate this year’s 25 year anniversary of the mobile phone the University of Salford has revealed that the nation’s favourite mobile of the last 25 years is the iPhone. read more...

Right to reply: Broadband speeds- We need to keep "up-to" on the agenda, even in an election year

07-04-2010 - Despite the promises of ultra-fast broadband in the UK, consumers are still not getting the speeds they are paying for. In this right to reply article, Seamus Swords at Choose ISP asks why we should think this much-hyped next-gen network will be any diffe read more...

China overtakes US and UK in social media uptake

07-04-2010 - China is roaring ahead of the US and UK when it comes to use of online social networks, according to new research. read more...

Half of Brits ‘would opt-out of behavioural targeting’

07-04-2010 - Behavioural targeting is still viewed with suspicion and regarded as irrelevant by the majority of UK consumers, with 45% of consumers claiming never to have witnessed a relevant behavioural advertisement, according to a new survey. read more...

Quarter of 8-12 year olds using social networks despite age ban

04-04-2010 - Young UK internet users are creating social network profiles despite being below the official age limit, according to new research. read more...

Publishers bank on real-time bidding and mobile ad networks to boost ad revenue

03-04-2010 - Over half (51.4 percent) of European publishers believe that Real Time Bidding (RTB) will increase the potential of their unsold inventory, according to new research. read more...

Guest comment: The inherent link between reputation, email deliverability and ROI

03-04-2010 - How does email deliverability effect ROI? David Fowler at Lyris. explains how a strong email marketing stragey can boost a brands reputation and improve sales. read more...

Facebook updates synced with Yahoo Mail

03-04-2010 - Yahoo users will soon be able to update their Facebook status from Yahoo Mail, following a new deal between the two companies. read more...

Auditude takes video ad platform to UK

03-04-2010 - Video advertising management platform Auditude has appointed Damian Scragg as Director of International Sales and Services and the opening of the company’s London office. read more...

Google reveals further plans for ultra-fast broadband

03-04-2010 - Google has revealed further plans for its forthcoming high-speed fibre broadband network, and will announce the target market for the first tests by the end of the year. read more...

Video interview transcript: Saatchi and Saatchi

02-04-2010 - Following yesterday’s video interview with Bob Seelert , on MeetTheBoss.TV, this transcript documents the chairman of Saatchi & Saatchi’s views on how the communications network has continued to thrive amid the current economic crisis, recently draft read more...

Roundtable report: Social networking ‘key to e-commerce success’

02-04-2010 - Business to business companies must look to monetise e-commerce through social networking in 2010, according to industry experts at a recent roundtable debate. read more...

BT flood knocks out London Web and phone services

02-04-2010 - A major flood at a BT exchange in Paddington, London has affected broadband and telephone services across the UK. read more...

UK firm buys Top10.com domain in record £1m deal

02-04-2010 - A UK price comparison company announced today that it has bought the domain name Top10.com from Idealab, the US-based company founded by Bill Gross and behind many successful technology companies including Picasa and GoTo.com. read more...

UK online ad spend grows 4.2% despite economic gloom

01-04-2010 - The UK internet advertising sector increased revenues by 4.2% to £3.54 billion in 2009, up from £3.35 billion in 2008. read more...

Gorillaz promotes new single with online game

01-04-2010 - Animated band Gorillaz have released a multi-level online game with their new single, "Superfast Jellyfish" read more...

Wales becomes UK’s first digital TV nation

01-04-2010 - Wales has become the UK’s first digital TV nation today when the analogue signal is switched off for the final time. read more...

Video interview: Saatchi and Saatchi give a personal approach to the recovery

01-04-2010 - Bob Seelert, chairman of Saatchi & Saatchi, speaks candidly for MeetTheBoss.TV on how he was intent on taking the helm of what was a sinking ship and steering it into a course of thirteen years of concessive growth. What is his secret? The personal appro read more...

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