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Looking for a new direction for your marketing or want more information to base your own strategy on? Learn from the best. The articles below provide insight into the latest online strategies of some of the biggest businesses online.


Blackberry opens its traffic to government monitoring

06-08-2010 - Research In Motion has agreed to allow Indian security agencies to monitor its BlackBerry services after the government raised concerns over the smartphones' messaging technology. read more...

Guest comment: No rival to the SMS text exists in the market today

06-08-2010 - SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smart read more...

Sainsbury’s online video campaign introduces the ‘Tiny Taste Team’

06-08-2010 - Sainsbury’s is launching a month long digital campaign on Facebook, billed as “Junior Masterchef meets Ready Steady Cook”, with the twist that the contestants’ summer themed recipes will be judged by three nine year olds. read more...

Games overtake email as second top online time killer- US study

06-08-2010 - Games have overtaken e-mail as Americans' number two online time killer for the first time, according to new research, with social networking coming top of the list. read more...

Virgin Media files complaint about ‘anti-competitive’ Project Canvas

06-08-2010 - Virgin Media has lodged a complaint with Ofcom, aimed at halting the BBC-backed video-on-demand service Project Canvas. read more...

‘Marketing industry bible’ ALF trades print for online future

06-08-2010 - Publishing firm EMAP has announced that Alf, a directory for the marketing and advertising industry, is to drop its print edition for a purely online database. read more...

Top tips: 5 Key Ingredients of Social Media for Your Website

06-08-2010 - Ted Prodromou, Online Marketing/SEO Analyst for Sitecore, provides a best practice guide for leveraging the popularity of Social Media to drive targeted traffic to your website. read more...

Seventeen magazine debuts augmented reality dressing room

06-08-2010 - Hearst Magazines has teamed up with technology firm metaio to launch what they claim is the first ever ‘markerless’ augmented reality online shopping application on Seventeen.com. read more...

Yell connects online advertisers with Facebook audience

06-08-2010 - Yell is to give small businesses listed on its directory targeted advertising on Facebook as part of its netReach product. read more...

Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls

06-08-2010 - As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting th read more...

Gulf nations ban BlackBerry web functions over ‘security issues’

06-08-2010 - Saudia Arabia and The United Arab Emirates are both banning some of BlackBerry internet-based functions over 'security issues'. read more...

Agencies, advertisers and publishers ‘wising-up to audience targeting techniques’

06-08-2010 - Audience targeting is now the cornerstone of most online ad campaigns, helping to boost revenue for both branding and direct response, according to a new survey. read more...

Top tips: Always take the weather with you- email marketing tips from the top

06-08-2010 - Today, email marketing is unquestionably a trusted tool in every marketer’s kit but do you ever stop to question if the weather should factor into your campaign planning? Adam Bambrough, specialist at email marketing solution providers Pure360, suggests read more...

Britain’s domain name .uk still popular after 25 years

06-08-2010 - With the .uk domain name entering its 25th year, Britain’s country code top-level domain (ccTLD) is as still great value and one of the most popular extensions traded on the domain market, according to new research. read more...

Right to reply: Facebook data leak- users need to take responsibility for their own security

03-08-2010 - Personal details of 100m Facebook users have been collected and published on the net by a security consultant. Ron Bowes used a piece of code to scan Facebook profiles, collecting data not hidden by the user's privacy settings. The list, which has been sh read more...

Email marketing: Which sectors get the best open and click through rates?

03-08-2010 - The Government, restaurant and B2B sectors enjoy the best open and click through rates from their email marketing campaigns, according to new data. read more...

Brits lunch hour web surfing habits revealed

03-08-2010 - A majority of British workers (72%) spend their lunch hour online: shopping, banking, catching up with the latest sport or chatting to their friends on email or Facebook, according to new research. read more...

TalkTalk expands into mobile via Vodafone deal

03-08-2010 - Internet and phone provider TalkTalk has struck a deal with Vodafone to offer mobile services under the TalkTalk brand, alongside its existing home phone and home broadband offering. read more...

Frudoo woos UK brands with new mobile ad tool

03-08-2010 - Frudoo a new mobile advertising service is targeting brand advertisers and the UK's 40 million mobile phone users. read more...

Top tips: A stitch in time- 10 tips for implementing multivariate testing

03-08-2010 - Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at read more...

Top tips: Interviewing with a start up

03-08-2010 - If you’re in digital, or if you want to get into digital, there will come a time when you will interview with a start-up. It’s as inevitable as night follows day, just about. Suzanne Morrow at Dog Digital, explains what to look out for ahead of the cr read more...

Sainsbury’s misses early opportunity to build on London Paralympics sponsorship

03-08-2010 - Supermarket giant Sainsbury’s missed an early online opportunity to build on its sponsorship of the London Paralympics 2012, according to new research from search and social media agency Tamar. read more...

Half of small business sites ‘not search engine optimised’

03-08-2010 - Almost half of UK small business websites have either very basic SEO or in the worst cases absolutely none, according to new research. read more...

Global online ad spend to rise 12% this year

03-08-2010 - Global spending on online advertising is expected to rise by 12 per cent this year, according to a report by marketing research firm EMarketer. read more...

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