Practical Web Solutions

Inspired online marketing...

Looking for a new direction for your marketing or want more information to base your own strategy on? Learn from the best. The articles below provide insight into the latest online strategies of some of the biggest businesses online.


Interview: Meet the new man at the MSN’s international helm

31-03-2010 - MSN created the concept of the portal, and with a new man at the helm of their international business, the portal is changing again. Danny Meadows-Klue challenges Geoff Sutton on the future of portals, media, advertising and consumer connections. read more...

Guest comment: Integrate to innovate: making the most of outdoor digital campaigns

31-03-2010 - Justin Stark, National Sales Director at atmAd—the UK’s largest digital out-of-home (DOOH) advertising network—tells Netimperative why campaigns successfully integrating digital out of home have such potential, and why that potential has remained, a read more...

iPhone now has 50% share of smartphone market- research

31-03-2010 - Mobile ad network AdMob has released its February 2010 AdMob Mobile Metrics Report, revealing the iPhone is increasing its share of the shatphone market. read more...

Teenager wins landmark music piracy case

31-03-2010 - A teenager who was charged in 2007 with illegally distributing copyrighted material after sharing three albums and one single on a popular file sharing website, has had his case dropped by the CPS just weeks before his trial was due to begin at Middlesbro read more...

William Hill targets casual gamers with revamped site

30-03-2010 - William Hill has updated its gaming site with brands Deal or No Deal Jackpot, Bejeweled Slot, The X Factor and Millionaire’s Club, in a bid to capture a slice of the growing casual games market in the UK. read more...

Guest comment: Stretched budgets are no excuse for poor quality

30-03-2010 - Given the current economic climate, it can be tempting for ad agencies to make cutbacks on their clients’ campaigns. In this article, Tony Sears, Head of Quality Assurance at TSL, argues that those agencies that strive to create the best campaigns possi read more...

Coremetrics tracks customer journeys for Facebook ad campaigns

30-03-2010 - Coremetrics, has updated its marketing software to help businesses analyse how Facebook presence and investments drive key business objectives, such as website sales, orders and conversion events. read more...

Video and display ads drive branding ‘even without clicks’

30-03-2010 - Video and display advertising are effective at driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads, according to a new study. read more...

Times to charge online readers £1 a day from June

29-03-2010 - News International is the start charging readers of the The Times and Sunday Times to look at articles on its website from June. read more...

Guest comment: Personalisation- The power of ‘you’

29-03-2010 - The potential impact of personalised marketing over the web is enormous, but companies must move quickly to seize the opportunities presented by a truly integrated multi-channel sales and customer services strategy, says Mark Simpson, Founder and Managing read more...

US search marketing to grow 14% this year- SEMPO

29-03-2010 - The North American search engine marketing industry will grow 14% from $14.6 billion in 2009 to $16.6 billion by the end of 2010, according to a new report. read more...

Right to Reply: Grand theft of games creatives to be stopped

29-03-2010 - This week’s budget saw the introduction of new tax breaks for the UK computer games industry. In this Right to Reply article, Barry Murphy, technology tax partner, PricewaterhouseCoopers LLP, looks at the implications. read more...

UK e-commerce technology market to grow to £600m this year

29-03-2010 - The UK e-commerce technology market will be worth more than £600m by the end of 2010 as retailers continue to invest in digital channels. read more...

Launch of
New Fashion Retailer

Ketaro Clothing Website
Home - Portfolio - Solutions - Marketing Ideas - Contact Us - Site Map - Blog         Copyright 2005-2010 Practical Web Solutions